Source: Deseret News — Adobe Buys Orem's Omniture for $1.8B (2009)
source confidence: High status: Useful updated 2026-06-19
Summary
A September 2009 Deseret News article covering Adobe's announcement to acquire Omniture, reporting on local employment impact, employee retention plans, and the significance of the deal for Utah's technology sector. The Deseret News is a major Utah statewide newspaper.
Useful Claims
- Omniture employed approximately 600 workers in Orem, Utah at the time of the acquisition announcement.
- Adobe announced plans to retain Omniture employees and maintain the Utah presence after the acquisition.
- The article covers local reaction and the deal's significance as a major Utah technology exit.
- The acquisition was framed as validating Utah Valley's capability to produce enterprise-scale software companies.
Verbatim
"One software heavyweight is taking over another in a $1.8 billion deal that may result in a handful of layoffs now but ultimately could lead to more jobs in Utah." — Article, opening paragraph
"Adobe Systems Inc., the world's largest graphic-design program maker, will acquire Orem-based Omniture Inc., which makes software that helps companies measure the effectiveness of their online ads." — Article, opening section
"Omniture CEO and co-founder Josh James, who will become a senior vice president and report to the Adobe CEO after the acquisition, told the Deseret News Tuesday that of the 600 employees based in Orem, "the vast majority of people are going to be retained, and in fact our business will grow. Our footprint will grow. I expect to see more people at Omniture than less."" — Article, Josh James interview
Reliability Notes
The Deseret News is a credible statewide Utah publication and a reliable source for local employment figures and regional business impact reporting. Published the day after the acquisition announcement (September 16, 2009), this is contemporaneous coverage rather than retrospective analysis.
The capture supports the Orem workforce and retention statements, but does not explicitly frame the deal as validation of Utah Valley's enterprise-software capability; that is an interpretation rather than a claim by this article.