# Source: Deseret News — Adobe Buys Orem's Omniture for $1.8B (2009)

**Type:** source
**Status:** Useful
**Confidence:** High
**Source Type:** News Article
**URL:** https://www.deseret.com/2009/9/16/20340605/software-giant-adobe-buys-orem-s-omniture-for-1-8b/
**Publisher:** Deseret News (Salt Lake City, UT)
**Accessed:** 2026-06-19
**Updated:** 2026-06-19
**Relates:** cites [Omniture Web Analytics](omniture-web-analytics.md)

## Summary

A September 2009 Deseret News article covering Adobe's announcement to acquire Omniture, reporting on local employment impact, employee retention plans, and the significance of the deal for Utah's technology sector. The Deseret News is a major Utah statewide newspaper.

## Useful Claims

- Omniture employed approximately 600 workers in Orem, Utah at the time of the acquisition announcement.
- Adobe announced plans to retain Omniture employees and maintain the Utah presence after the acquisition.
- The article covers local reaction and the deal's significance as a major Utah technology exit.
- The acquisition was framed as validating Utah Valley's capability to produce enterprise-scale software companies.

## Reliability Notes

The Deseret News is a credible statewide Utah publication and a reliable source for local employment figures and regional business impact reporting. Published the day after the acquisition announcement (September 16, 2009), this is contemporaneous coverage rather than retrospective analysis.

## Related Pages

- [Omniture Web Analytics](omniture-web-analytics.md)