Utah Office of Tourism

resource active confidence: Medium status: Draft updated 2026-08-11

Type: resource
Status: Draft
Confidence: Medium
Tier: D
Builder-tier: C
Founder-tier: D
Activity-signal: 2026-08-14 · https://travel.utah.gov/cooperative-marketing-program/
Activity-checked: 2026-08-14
Focus: Entrepreneurship Communities, Other
Primary Location: Salt Lake City, UT
Utah Location: statewide
Region: statewide
Map Location: 60 E South Temple, Suite 300, Salt Lake City, UT 84111
Coordinates: 40.769012, -111.889122
Location Precision: exact
Location Source: https://business.utah.gov/contact/
Website: https://travel.utah.gov/
Updated: 2026-08-11

Summary

The Utah Office of Tourism markets the state and supports its visitor economy through research, partnerships, training, and cooperative grants. With ## Summary

3.7 billion in reported direct visitor spending, it is demand infrastructure for tourism businesses, not just a scenic advertising shop.

Who It's For

Utah tourism, hospitality, and outdoor-recreation businesses; destination marketers; and operators who need industry research, partner events, or state-level tourism promotion resources.

What It Provides

The official site highlights statewide destination marketing tied to Visit Utah, the Utah Tourism Conference (hosted with the Utah Tourism Industry Association), cooperative marketing grant interviews, Going Global training (virtual sessions for businesses marketing to international visitors), quarterly stakeholder surveys, film/tourism cross-promotion updates, industry newsletters, and economic-impact reporting.

How To Use It

Official website · https://travel.utah.gov/
Email: info@visitutah.com
Visit Utah consumer site · https://www.visitutah.com/
Startup State listing: https://startup.utah.gov/business-resource/utah-office-of-tourism/

Cost

Industry newsletters, research, and many public resources are free. Cooperative marketing grants and conference registration have their own application or ticket processes — verify current terms on the official site.

Best Fits

Strong fit for Utah tourism operators planning marketing strategy, seeking grant or training support, or aligning with statewide visitor-economy initiatives.

Weaker fit for tech startups or manufacturers without a tourism/hospitality customer channel.

Evidence

Open Questions

What are the current cooperative marketing grant deadlines and eligibility rules?