Peterson Ventures

resource active confidence: Medium status: Useful updated 2026-08-11

Type: resource
Status: Useful
Confidence: Medium
Tier: C
Builder-tier: C
Founder-tier: C
Activity-signal: 2026-01-16 · https://www.utahbusiness.com/press-releases/2026/01/16/salt-lake-city-startup-diversifi-announces-8-million-raise/
Activity-checked: 2026-08-14
Focus: Funding
Domain: capital-programs
Primary Location: Salt Lake City, UT
Utah Location: Salt Lake City, UT
Region: Salt Lake City
Map Location: Peterson Ventures, 2755 E Cottonwood Parkway, Suite 400, Salt Lake City, UT 84121
Coordinates: 40.6326121, -111.8131457
Location Precision: exact
Location Source: https://www.petersonventures.com/contact/
Website: https://www.petersonventures.com/
Updated: 2026-08-11

Summary

Peterson Ventures is a Utah-based seed-stage venture capital firm focused on helping founders build businesses from the seed stage. Seed-stage founders building software, digital commerce, fintech, or health-related startups who want a Utah-rooted seed VC partner.

Who It's For

Seed-stage founders building software, digital commerce, fintech, or health-related startups who want a Utah-rooted seed VC partner.

What It Provides

Seed-stage venture capital
Strategic support from a founder-oriented investment team
Access to a long-running Utah venture network

How To Use It

Contact the firm through the official site
Official website · https://www.petersonventures.com/
Email: contact@petersonventures.com
Startup State listing: https://startup.utah.gov/business-resource/peterson-ventures/

Cost

Equity investment; terms are deal-specific. The public site does not publish a standard check-size table.

Best Fits

Utah and regional seed founders in SaaS, digital commerce, fintech, or healthtech. Less relevant for growth equity, angel groups, or non-dilutive grants.

Evidence

Open Questions

What are Peterson's current check sizes and lead-versus-follow preferences?