Furnace
venture active confidence: Medium status: Draft updated 2026-08-11
Summary
Furnace builds and operates outbound-sales systems for companies. Furnace provides a bounded benefit: Early companies often need customer discovery and repeatable sales before they can support a specialized growth team.
Impact
Early companies often need customer discovery and repeatable sales before they can support a specialized growth team. Furnace's bet is that a managed, instrumented outbound system can supply that capability earlier. The public evidence supports an active service with published plans and named client examples, while its reported campaign performance remains self-reported.
Utah Context
Furnace emerged from Utah Tech University's Sandbox program. A November 2025 St. George startup event identified co-founders Porter Gardiner and Kyle Nelson and reported that the company had performed outreach to more than 100,000 prospects for clients; that figure is an event-organizer statement, not an audited company record.
What They Need Now
Furnace is actively soliciting customers and offers a free outbound consultation. No current public jobs page was found.
Open Questions
- What share of Furnace's campaigns produce retained customers rather than positive replies?
- How does the team manage consent, deliverability, and legal compliance across jurisdictions?
- How many people currently work on the managed service?
Evidence
- Furnace official website — offer, plans, client examples, and public pricing.
- Scale STG Startup Fridays event — founders, Utah Tech Sandbox origin, St. George ecosystem connection, and organizer-reported outreach scale.