Crumbl

Summary

Crumbl is a dessert franchise system built around large format cookies, a weekly rotating menu, and tech-heavy ordering (franchising page). Cousins Jason McGowan and Sawyer Hemsley say they founded the company in Logan, Utah in 2017 before expanding into franchising.

Utah's node in the story is real but split: the founding city is Logan, while Wisconsin's franchise registration lists franchisor Crumbl Franchising, LLC at 2570 W 600 N, Suite 200, Lindon, UT 84042 (Wisconsin DFI record).

Impact

The lead hypothesis — that Crumbl became one of the fastest-growing U.S. franchise systems on a social-media-native model — is not verified here. No Franchise Disclosure Document, store census, or court docket was captured in this shard. What the sources do support is the operating model the lead points at: franchising with a weekly rotating menu, app-driven ordering, and explicit FDD gating (franchising page).

The Wisconsin registration confirms the legal franchisor and a Lindon headquarters address, but also shows filing status Expired on the capture date — so it is evidence of what Wisconsin published, not a live registration certificate (Wisconsin DFI).

Bet: that rotating scarcity (new flavors weekly) plus delivery/catering rails matters as much as the cookie — a content cadence franchised at national scale.

The honest counterweight: without an FDD extract or audited store counts, scale and growth rate are open. The company's own counter widgets rendered as zero in capture and were refused as figures.

Utah Context

Crumbl is a visible Utah County consumer brand: founded in Cache Valley, franchisor HQ in Lindon, and a footprint that reads as national/global in the company's own franchising copy. It is not deep tech, but it is a Utah-origin franchise system whose mechanics (FDD, state registrations, franchise sales) are inspectable public records — when the registries cooperate.

What They Need Now

The franchising page describes bakery operators, franchisees, and HQ support roles (training, onboarding, location selection, construction) rather than a single hiring board. Minimum liquidity $200,000 is stated for franchise candidates (franchising page).

Careers paths referenced on the public site include Franchise, HQ Careers, and store jobs via https://crumbl.com — not captured in detail here.

Open Questions

• No store count or growth-rate figure is sourced. FDD Item 20 or a dated company disclosure would be the next step; lead-file superlatives stay unverified.
• Litigation is not established here because no docket or supporting page has been captured.
• Wisconsin registration shows Expired — current multi-state registration status unknown without fresh pulls (Utah DFI, other states) or the 2025 FDD PDF named in the Wisconsin record.
• The franchising page may resist automated retrieval. Its contents were available through a manual fetch, but should be re-verified if the site changes.
• Provo vs Lindon HQ: secondary directories mention newer Provo office activity; only Lindon is on the Wisconsin franchisor address captured here.

Evidence

• Source: Crumbl Franchising Official Page · https://crumbl.com/franchising — founding story (2017, Logan), weekly menu, franchise/FDD framing
• Source: Wisconsin DFI — Crumbl Franchise Registration · https://apps.dfi.wi.gov/apps/FranchiseSearch/details.aspx?hash=2091896335&id=638417 — Crumbl Franchising, LLC; Lindon address; registration status

See Also

• Ancestry — another Utah County scaled consumer brand with a different domain