# Official Website: Qualtrics

**Type:** source
**Status:** Useful
**Confidence:** Medium
**Source Type:** Official Website
**URL:** https://www.qualtrics.com/
**Publisher:** Qualtrics
**Accessed:** 2026-06-19
**Updated:** 2026-06-19

## Summary

Qualtrics's official website describes its experience-management platform, AI-powered XM capabilities, and enterprise use cases across customer, employee, product, and brand experience.

## Useful Claims

- Qualtrics positions itself as an experience-management (XM) platform for collecting, analyzing, and acting on stakeholder feedback.
- The site describes AI-assisted capabilities for summarizing open-text feedback, predictive analytics, and workflow automation.
- The site identifies experience categories including customer experience (CX), employee experience (EX), product experience, brand experience, and market research.
- Public company history references include the 2018 SAP acquisition, the 2021 independent IPO, and the 2023 Silver Lake-led take-private transaction.

## Reliability Notes

This is an official company source. It is useful for product categories, positioning, and public corporate narrative, but customer counts, AI performance metrics, and deployment claims should be cross-checked with press releases, SEC filings (for the public period), and third-party sources before being used as high-confidence evidence.

## Related Pages

- [Qualtrics](qualtrics.md)