# Preferred CFO **Type:** helper **Status:** Draft **Confidence:** Medium **Focus:** fractional CFO, outsourced finance, forecasting, cash-flow management, fundraising prep, outsourced HR **Location:** Salem, UT (greater Salt Lake City metro) **Updated:** 2026-06-18 **Layout:** field-guide ## Summary Preferred CFO is a Utah-based fractional / outsourced CFO firm founded in 2013, headquartered in Salem (greater Salt Lake City metro, just south of Provo). It places experienced part-time CFOs into growing companies, plus controllers, financial-systems advisors, and outsourced HR leadership. The useful framing for a founder is: a focused Utah firm whose whole product is fractional financial leadership, not a CPA firm that offers it as a side service. This is a firm a founder reaches out to for hands-on help, so it belongs in `helpers/`. ## Impact There's a common gap between "we have a bookkeeper" and "we can afford a full-time CFO." In that gap, founders make capital decisions blind: no reliable forecast, no cash-flow runway model, no investor-ready financial story. Those gaps show up at the worst time — mid-raise, or when cash gets tight. A fractional CFO fills that gap by bringing executive-level financial judgment part-time and at a fraction of a full-time CFO's cost. Preferred CFO's public materials center exactly on this: forecasting, cash-flow management, reporting visibility, and fundraising preparation. ## How They Help From the firm's public service descriptions, Preferred CFO can help with: - **Fractional CFO leadership** — ongoing, part-time executive financial strategy tailored to the company's size and stage. [source:preferred-cfo-official-website] - **Forecasting and reporting** — budgets, financial reporting, KPI tracking, and cash-flow forecasting (e.g., 13-week models). - **Fundraising and deal support** — guidance preparing for investors, deal structuring, and capital management. - **Controllers and financial systems** — bookkeeping/controller support and finance-systems setup. - **Outsourced HR leadership** — people-function support alongside finance. The firm publicly offers a complimentary initial assessment before scoping an engagement. ## Best-Fit Founders The strongest fit is a Utah company that has outgrown basic bookkeeping and needs CFO-level thinking — forecasting, cash discipline, investor-ready numbers — but isn't ready to hire a full-time CFO. Founders preparing for a raise who need a credible financial model and reporting cadence are a natural match. Public commentary suggests the firm's experience skews toward companies with established or growing revenue rather than pre-revenue startups, so a very early, pre-product founder should confirm stage fit directly. A founder who also wants tax, audit, and R&D-credit work from the same provider might instead weigh a CPA firm with fractional-CFO services, such as [Eide Bailly](eide-bailly-utah.md). ## Cost / Engagement Model Preferred CFO provides fractional/outsourced CFO services on a recurring basis, scoped to the company's stage after a complimentary assessment. Third-party commentary places Utah fractional-CFO engagements in a monthly-retainer range that varies widely with scope; the firm does not publish fixed pricing. Founders should ask for a scoped monthly estimate, which CFO would be assigned (and their industry background), and the minimum engagement length. ## Proof Points - Public service pages describe fractional CFO services "without the commitment of a full-time hire," custom-tailored to stage, plus forecasting, cash-flow management, fundraising guidance, and outsourced HR. [source:preferred-cfo-official-website] - Third-party profiles independently describe Preferred CFO as a Utah-based fractional CFO firm operating since 2013 serving clients across multiple states. - Public case studies describe engagements implementing reporting, 13-week cash-flow forecasting, and one- and five-year planning (firm-reported, client-specific). ## Good Matches A good match is a revenue-stage Utah company that needs financial leadership to manage growth or prepare for a raise, and wants a dedicated fractional CFO rather than a rotating service team. It pairs naturally with corporate counsel during a financing and with accounting firms for audit/tax work the CFO doesn't cover. ## Cautions This page describes public capabilities only and does not imply Preferred CFO has agreed to work with any specific founder or quoted terms. Verify stage fit (the firm's experience appears to favor companies with revenue), the specific assigned CFO and their relevant industry experience, monthly cost, and engagement length before committing. A fractional CFO complements — does not replace — a CPA firm for audit and tax compliance. ## Evidence - [Preferred CFO Official Website](preferred-cfo-official-website.md) ## Open Questions - What is the realistic minimum revenue or stage at which Preferred CFO engages, and does it take pre-revenue startups? - What is a typical monthly cost and minimum engagement length? - For a founder who needs CFO support plus tax/audit/R&D credits, when is a CPA-firm option like [Eide Bailly](eide-bailly-utah.md) the better single provider?