# Lucid Software

**Type:** venture
**Status:** Draft
**Confidence:** Medium
**Focus:** B2B SaaS, visual collaboration, diagramming, whiteboarding, enterprise software
**Stage:** Late-stage private (unicorn per 2021 reporting)
**Location:** South Jordan, UT
**Updated:** 2026-06-19
**Needs-reviewed:** 2026-06-19
**Hero:** https://picsum.photos/seed/lucid-visual-collaboration-2026/1600/1100
**Pull:** *Lucidchart and Lucidspark — the visual layer where enterprise teams map processes and align on complex ideas.*
**Relates:** cites [Official Website: Lucid Software](lucid-software-official-website.md)
**Relates:** helps [Karl Sun](karl-sun.md)

## Summary

Lucid Software is a Utah-based B2B SaaS company behind Lucidchart, a cloud diagramming application, and Lucidspark, a virtual whiteboard for team collaboration. Founded in 2010, the platform enables users to create flowcharts, org charts, network diagrams, wireframes, and other visual documentation collaboratively in real time.

Legacy intake material describes Lucid as serving tens of millions of users worldwide, including a large share of Fortune 500 companies, and as one of Utah's most valuable private technology companies after a reported $100 million Series E in 2021 at a valuation exceeding $3 billion. Those scale and valuation claims should be treated as directional until independently verified.

## Impact

The impact case is strongest where distributed teams need a shared visual language for processes, architecture, and planning — especially when integrations with Atlassian, Microsoft, and Google Workspace reduce friction between diagramming and daily work tools.

If visual collaboration becomes a standard layer in enterprise software stacks, Lucid is among the category leaders that helped normalize diagramming and whiteboarding as everyday work surfaces rather than specialist tools.

## What They Are Building

Lucid builds cloud-native visual collaboration products:

- **Lucidchart** — diagramming for flowcharts, org charts, network diagrams, wireframes, and process documentation.
- **Lucidspark** — virtual whiteboarding for brainstorming, workshops, and real-time team alignment.

The company appears to combine a freemium entry point for individuals with enterprise-grade security, administration, and integration features for large organizations. Success likely depends on ease of use, connector breadth, and embedding visual workflows into how teams already work.

## What They Need Now

Likely needs include full-stack and frontend engineers, collaboration and real-time systems engineers, enterprise security and compliance specialists, product managers with B2B SaaS experience, and sales and customer-success leaders for enterprise expansion. Utah's deep SaaS talent pool and Silicon Slopes network may be relevant hiring channels.

## Who Could Help

Useful helpers include enterprise SaaS GTM advisors, integration-platform specialists, workplace-collaboration domain consultants, and recruiters with experience placing senior engineers in high-growth Utah software companies. University partnerships and local tech-community programs may also support pipeline development.

## Utah Context

Lucid Software is headquartered in South Jordan, Utah, and was founded by BYU graduates Karl Sun and Ben Dilts. Legacy intake describes more than 1,000 employees with the majority in Utah offices, making Lucid a flagship example of the state's SaaS ecosystem. The company has reportedly participated in local tech community events and university partnerships.

## Evidence

- [Official Website: Lucid Software](lucid-software-official-website.md)

## See Also

- [Domo](domo.md) — another large Utah enterprise SaaS company with a different analytics focus.

## Open Questions

- What are Lucid's current headcount, revenue trajectory, and private valuation after the reported 2021 Series E?
- How do user-count and Fortune 500 penetration claims hold up against independent analyst or customer evidence?
- Leadership roles (Karl Sun as CEO; Dave Grow's current board and operating roles per legacy notes) — what is the present executive team?
- Competitive pressure from Miro, FigJam, Microsoft Visio, draw.io, and embedded whiteboarding in Slack/Teams may reshape the category — where does Lucid win consistently today?
- The placeholder hero should be swapped for a cleared product or facilities image when licensing is resolved.