# Carv

**Type:** venture
**Status:** Draft
**Confidence:** Medium
**Tier:** C*
**Focus:** wearable ski sensor, real-time biomechanical coaching, Park City North American base, Rust on-device
**Primary Location:** London, United Kingdom
**Utah Location:** Park City, UT
**Region:** Park City
**Roles:** software-engineering, hardware-engineering, product-design, sales-business-development, marketing-communications
**Website:** https://getcarv.com/
**Domain:** computing, culture-place
**Updated:** 2026-08-12
**Needs-reviewed:** 2026-08-12

## Summary

Carv makes a **clip-on ski sensor and coaching app**: sensors attach to each boot, measure pressure
and motion as you ski, and deliver **real-time audio coaching** between and during turns. It is a
London company — headquartered in Vauxhall, with a European base in Innsbruck — that in 2026 opened
**Park City, Utah as its North American base**, describing it as the newest of its three offices and
the place where "on-snow customer testing comes to life"
([careers page](carv-careers-page.md)).

That is why it is in this wiki, and the entry comes with a caveat stated up front: **Carv is not a
Utah company.** It is a foreign company that has chosen Utah as the place to do the physical part of
its work, which is a different and less common thing than a headquarters.

The company reports **over 50 full-time staff**, growing from two founders and a prototype in 2015,
with a product history running from a record-setting 2016 Kickstarter through the 2024 launch of
Carv 2 — the generation that dropped the in-boot footbed for sensors clipping directly to the boot.

## Impact

Carv's claim on attention is that it is a **real hardware-plus-AI product in a category that mostly
does not exist**. Sports wearables overwhelmingly count things — steps, heart rate, vertical feet.
Carv makes a biomechanical judgment about technique and returns it as coaching **while the activity is
still happening**, which is a materially harder problem: the sensing is on-device, the analysis has to
run inside a turn, and the output has to be useful to someone moving downhill.

The company's own figures for scale — over a billion turns recorded by 2025, a 2022 coaching
partnership with five-time world champion Ted Ligety — are self-reported and unaudited, and should be
read as claims rather than measurements.

What is checkable is the **engineering shape**: Android, iOS, Rust, backend, and hardware, with Rust
used both on-device and server-side. That is an unusual stack for a consumer sports brand and closer
to embedded systems work than to app development.

The Utah-specific impact is small but real and specific: a foreign company placing engineering,
hardware, and customer-facing roles in **Park City** rather than in Salt Lake City or Lehi, on the
explicit reasoning that it needs to be next to the snow and next to its densest concentration of US
customers.

## Utah Context

Park City is the North American base and the site of on-snow customer testing. Carv's own careers page
lists it alongside London and Innsbruck as one of three offices, with **hybrid attendance of three days
per week** for office roles — so these are located jobs, not remote ones with a city label.

The location logic is worth stating because it is not the usual one. Most out-of-state companies that
open a Utah office are chasing cost, talent supply, or proximity to the Silicon Slopes corridor. Carv
went to Park City for **terrain and customers**: it needs skiers on real mountains to test against, and
Park City sits at the front of the Wasatch with a dense local base of its users. The roles opened there
span engineering (Android, iOS, Rust), hardware, growth product, customer success, and design.

This makes Carv a **seasonal-economy technology employer**, a small and unusual category in Utah, where
the ski industry and the technology industry are both large and rarely the same companies.

The caution on the other side: the headquarters, the executive team, and the bulk of the workforce are
in London. Utah is one node of three, newly established, and this page should not be read as claiming
otherwise.

## What They Need Now

Carv was hiring across both London and Park City through mid-2026, and the Park City roster is the
part relevant here: **senior Android, iOS, and Rust engineers**, a **growth product manager**,
**customer success** staff and seasonal interns, a **mechanical engineer** on the hardware side, and
design and marketing roles listed as either location.

The engineering profile fits people who want embedded and real-time work rather than web work — Rust
running on a device strapped to a boot, with the analysis loop closing fast enough to speak to the
skier before the next turn. The customer-facing roles are explicitly seasonal, tied to the 26/27 winter
and requiring in-person presence.

For Utah, the useful thing to know is that these are **new-office roles**, with a stated intent to
"build it from the ground up" — the working practices of the Park City office were still being set.

## Who Could Help

People who have opened a first US office for a European company; Utah employment and immigration
counsel; and anyone connecting Park City's ski industry to its technology sector, which is a seam this
company sits directly on.

## Evidence

- [Source: Carv careers page](carv-careers-page.md) · https://greatutah.work/pages/carv-careers-page.md · https://getcarv.com/careers — Park City named as North American base; three offices; hybrid policy; headcount and dated company timeline

## Open Questions

- **How large is the Park City office, and where is it?** No street address, headcount, or opening date
  has been located. The company states the office exists and what it is for, and nothing more.
- **What legal entity operates in Utah?** Carv is associated with **Motion Metrics**, a UK company, and
  no US or Utah registration has been located. Whether there is a Utah-registered subsidiary is
  unresolved — and it is the question that would settle how substantial the presence is.
- **Did the roles get filled?** The hiring push is documented from mid-2026; nothing establishes what
  was actually staffed.
- **Founding year is inconsistent.** The company's own timeline starts in **2015**; third-party
  profiles give **2013**. Which refers to incorporation and which to the product is unresolved here.
- **Are the traction figures real?** Over 50 staff, a billion turns, 10,000 skiers by 2021 — all
  self-reported, none audited, no funding or revenue record located.
- **Is the Park City base seasonal or year-round?** Customer-facing roles are advertised against the
  26/27 winter; engineering roles are not obviously seasonal, but nothing states the office's
  operating pattern outside the ski season.

## See Also

- [Skullcandy](skullcandy.md) · https://greatutah.work/pages/skullcandy.md — the other Park City consumer-hardware company tied to snow sports